Transformers movie promotion
Loyal consumers who purchased 3 specially marked Crush 12-packs this past summer season qualified for a Fandango Rewards print-at-home movie ticket to see Transformers: The Last Knight. Consumers were encouraged to create an account on a Fandango hosted website to record their purchases. Once they entered the 3 codes from 3 proof of purchases, a movie ticket was delivered. The offer was marketed on all POS materials, online banner ads, the Crush website and through social media.