Consumers engaged in a Fandango Rewards frequency program with thinkThin protein bars around the release of Wonder Woman. By spending $15 in one or multiple purchases of thinkThin participating products during the promotional period, consumers were directed to open an account on a customized Fandango Rewards website to record their purchases. Once consumers reached the appropriate threshold of purchases, they were rewarded with a $5 movie admission to see the movie.
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