Sparkling Ice partnered with Sony’s Goosebumps 2: Haunted Halloween and Fandango to bring brand awareness by incentivizing shoppers with a movie ticket reward with qualified purchase. Consumers purchased a 12 pack or 12 bottles of Sparkling Ice at Publix and submitted their receipt to a custom branded webpage. Once validated, consumers received a $7 Fandango Promo Code to Goosebumps 2 or any other movie.
