12-pack packages of Stella Artois beer at Walmart stores were placed with on-shelf Tear Pad Coupons that included a reward code. Consumers were instructed to take a photo of the Coupon with the Reward code clearly visible and legible and upload the photo for validation. Once the photo is validated and eligibility requirements were met, consumers received a Fandango Promo Code good for up to $5 towards the purchase of a movie ticket to see any movie at Fandango partner theaters. Consumers were required to be 21 or older to participate in the Promotion.
