Salvation Army

Giving this past Holiday Season to the Salvation Army was just a bit merrier with Fandango movie tickets. To incent donations of $25 or more, the Salvation Army created a national holiday giving campaign featuring movie tickets to any movie in the Fandango theater network. The movie tickets were provided as a value-add to the Salvation Army’s media buy on the Fandango website, which included Fandango FanMail, as well as social media.

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Recent Programs…

Redbox

Redbox and Paramount partnered with Fandango Rewards to offer a unique, first-time home entertainment movie promotion. Consumers that rented select Paramount Titles via Redbox this past summer received a $5.00 Fandango Promo Code good for admission toward this summer’s release of Transformers: The Last Knight. Codes were delivered via Redbox either by receipt or email.
Redbox

Crush

Loyal consumers who purchased 3 specially marked Crush 12-packs this past summer season qualified for a Fandango Rewards print-at-home movie ticket to see Transformers: The Last Knight. Consumers were encouraged to create an account on a Fandango hosted website to record their purchases. Once they entered the 3 codes from 3 proof of purchases, a movie ticket was delivered. The offer was marketed on all POS materials, online banner ads, the Crush website and through social media.
Crush

Blue Diamond

America’s number one nut brand, Blue Diamond, found the perfect themed movie with the summer release of Nut Job 2. Consumers purchased 2 6oz cans Blue Diamond almonds in one transaction nationwide, then provided proof of purchase through electronic receipt validation to receive their movie ticket. The Blue Diamond promotion was one of the largest consumer campaigns for Fandango Rewards this summer.

LEGO

This past August, gamers that purchased the The LEGO Ninjago Movie video game received a $5.00 Fandango Promo Code to see the The LEGO Ninjago Movie scheduled for release on 9/22. Special stickers were delivered in time to be posted across all game platforms during the promotional period for this Warner Brothers film.

Hormel

One of Fandango Rewards’ summer promotions highlighted partner Hormel and the Sony release of The Emoji Movie. During the three-month promotion, consumers who purchased Hormel Pepperoni products in one transaction received a $13 print-at-home ticket to see the movie. Hormel took advantage of Fandango Rewards’ receipt validation capability to validate purchases.
Hormel

Babybel

Generating loyalty, brand awareness and new customers was the three-pronged strategy behind Babybel’s consumer promotion with FandangoNOW. The campaign was created as a national promotion to offer a high perceived value behind the purchase of selected Babybel products. For each purchase during the three-month promotion, consumers would receive $6 toward a FandangoNOW movie rental. Consumers provided their receipt as proof of purchase to receive a code that directed them to an online activation site with instructions on how to download a FandangoNOW movie rental.

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