Monster / Reign

Consumers that purchased $10 of Monster Beverage’s Reign performance energy drink in multiple transactions to accumulate points for a $10 eGift card. Once enough points had been accumulated the consumer received an email to access their account and a code to select a $10 eGift card for athletic gear on a curated site. Available brands included: Nike, Athleta, Columbia, Adidas and Foot Locker.

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