Consumers who purchased $15 worth of Mondelēz products in one transaction at Wakefern grocery stores during the offer period received a Catalina print out code. Consumers entered that code on a custom activation site to choose a $10 reward. Reward options included: a $10 Movie Certificate, $10 FandangoNOW Promo Code or $10 Virtual Visa reward. Offer was marketed via in-store POS, in-ad, social media and Catalina printout.
