During the Promotional Offer Period, 750ML bottles of Kraken Rum will be placed in cut cases which will include Tear Pad Coupons with a unique code printed on it. Consumers age 21 and older were able to take a photo of the Coupon (with the unique code clearly visible) and upload the photo to a specified URL. Upon submission, consumers were able to choose between a Fandango Promo Code good towards one admission (up to $5 total value) to see any movie at Fandango partner theaters; or a FandangoNOW Promotional Code good towards the rental of any movie on FandangoNOW.com and via participating FandangoNOW apps (up to $5 total value). At the end of the Promotion, one “Grand Prize” winner will be chosen from among all consumers who have made valid submissions and received a Fandango Promo Code or FandangoNOW Promo Code. The Grand Prize will be a Fandango Promo Code valid for up to $360 towards the purchase of movie tickets to see any movie.
