Shoppers who purchased two Hershey’s Halloween Assortment Bags in one transaction nationally, and submitted an image of their qualified receipt online for validation, received an email with a link containing a Fandango Promo Code. Each Fandango Promo Code was valid for up to $13 toward a movie ticket to see Addams Family. There were on-pack mentions, national displays, in-store POS, digital and social media used to advertise the offer.
