As part of a national summer promotion, Frito Lay offered a gift with purchase movie ticket offer on their Variety Pack brand. Consumers that purchased two specially marked Frito Lay Variety Pack bags received a free Fandango kid’s movie ticket code (National Offer) or 2 free Fandango kid’s movie ticket codes (Walmart Exclusive Offer.) Movie ticket codes were emailed to consumers once in-pack codes were verified on a custom promotional site.



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