Food Lion supermarkets delivered a well-received Back-to-School shopper marketing promotion with Fandango Rewards that featured 17 top in-store brands participating. During the month of August, shoppers were asked to buy at least 5 of the participating brands and receive a Fandango Rewards $10 Virtual Visa Card. Shoppers had to use their Food Lion MVP card to make the purchases. Catalina Marketing tracked the transactions and provided a Fandango Rewards code on each receipt. 
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