Consumers who purchased 4 participating Bimbo Bakeries products in one or multiple transactions nationally had the opportunity to create an account on a custom offer website and submit an image of their receipt(s) for validation. Once validated, consumers received an email with a link back to their account where they will activate their $13 Movie Certificate to see How To Train Your Dragon: The Hidden World or any other movie. Offer was advertised via on-pack mention, in-store POS, dedicated end cap, in-store radio, client website and social media.
