Generating loyalty, brand awareness and new customers was the three-pronged strategy behind Babybel’s consumer promotion with FandangoNOW. The campaign was created as a national promotion to offer a high perceived value behind the purchase of selected Babybel products. For each purchase during the three-month promotion, consumers would receive $6 toward a FandangoNOW movie rental. Consumers provided their receipt as proof of purchase to receive a code that directed them to an online activation site with instructions on how to download a FandangoNOW movie rental.
