TruMoo

Leveraging its partnership with the movie Trolls, TruMoo capitalized on Fandango Rewards’ shopper marketing strategy to boost sales around this movie-specific promotion. Consumers who purchased 2 TruMoo Half-Gallon products at Target stores received a $5 Fandango promo code to see the DreamWorks release. TruMoo packaging featured the Trolls movie creative and clients received digital movie codes to redeem for movie tickets through Fandango’s online receipt validation capability.

TruMoo

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