Focus Features

The recent release of Sinister 2 received plenty of attention through Fandango consumer marketing channels. Focus Features offered a free Fandango Rewards Concession Certificate for each ticket purchased on Fandango.com for their release of Sinister 2. The concession reward was touted in banner placement ads on Fandango.com, on Fandango’s Home Page, as an online Fandango VP Perks Insider offer, on the website’s movie show times page, the fan newsletter and social media promotion. Media added- value from the offer calculated to nearly $137,000. Focus Features concession promotion